BACKGROUND

Serving Fresh Ground Coffee has a strong dependence on stores, but due to limitations such as site size and staff requirements, coffee stores have not yet been able to achieve full coverage of different scenarios and regions

Brand competition is fierce

High difficulty for new brands to enter the market in the early stage

Brand image shaping faces challenges and requires unique brand advantages

The commercial blocks, office areas, and other areas are densely populated with coffee shops, resulting in fierce competition and high customer acquisition costs in mature scenarios